Facial serums are commonly found in spas as part of a facial treatment. They have been a beauty secret in the spa industry for a long time. Serums are liquid treatments high in concentrated ingredients to treat skin problems such as redness, fine lines, discoloration and dehydration.
Facial serums are created to add extra nutrients to the skin. This is due to the fact that facial serums contain anywhere from 10% to 70% active ingredients, whereas most facial moisturizers and lotions usually contain less than 10%. Additionally serums are meant to deliver these nutrients deep into the skin whereas most lotions and moisturizer only affect the top layer of the skin. Furthermore, fluid facial serums usually do not carry binders and waxes as found in typical moisturizers.
Due to the high concentration of nutrients serums are fast acting and easily absorbed into the deepest layers of the skin. A serum nourishes, enhances, and boosts the natural ability of the skin to regenerate and moisturize it self. Consider a serum as a multi-vitamin for the face!
The main reason to use a facial serum is to add nutrients under the skin which your moisturizer can not do. There are many types of serums such as anti-aging serums, skin brightening serums, and even acne preventative serums. You apply the serum after your toner and before your moisturizer. Serums provide nutrients to the deepest layers of the skin while moisturizers are meant to hydrate the upper layer of the skin.
Serums are quite expensive, especially when you see such a little bottle for the price. However, when applying a serum only a drop or two is required to cover the neck and face. Serums can transform your complexion by providing your skin with the nutrients it needs to regenerate.
For easy, customizable serum recipes, visit the Skin Care Recipes page.

